Experiential Consulting: Design, Stage, Measure
Consulting for brand activations, exhibitions, and cultural spaces. I align story, space, and systems—then deliver a plan the crew can build and operate. Outcomes are concrete: footfall, dwell, interactions, leads, and post-event insight
Processes
Clarify audience, intent, constraints, and success metrics. Map the journey (arrival → engage → convert), site realities, and operational limits. Reduce unknowns before we draw boxes.
Translate goals into interaction frameworks and zones. Choose only the tech that serves the moment. Produce fast proof artifacts (flows, show-sheets, blocking, risk notes) that align creative and production.
Define the touchpoints: content + control + environment. Lighting, sound, haptics, scent (where appropriate), queue logic, and reset states. Accessibility and wayfinding are built-in, not bolted on.
Specify content pipelines, control protocols (OSC/DMX/Art-Net), trigger logic, and operator steps. Coordinate fabricators and AV. Stress-test: failure modes, recovery, and throughput at peak.
Instrument the experience: counts, dwell, interaction depth, heatmaps, conversions/lead capture, and qualitative notes. Deliver a post-event report with what worked, what didn’t, and the next iteration.
Let’s design it clearly, stage it cleanly, and measure it.
